Emanating from its faith in the importance of social responsibility and the constructive role that it plays in community development at all levels, Al Meera Consumer Goods Company (Q.P.S.C.) has spared no effort to sponsor and support community events and local initiatives that contribute to a sustainable positive impact on individuals, the environment and society as a whole.

 

Since its inception, Al Meera has affirmed its belief that the community is the main target and grantee of its distinguished efforts, with social responsibility at the core of its programs. Al Meera frequently takes up initiatives in the service of every community in which it operates. 

 

One of Al Meera’s most important goals and objectives is to have a pivotal role in strengthening the economic and social fabric of the country by providing support for many of the activities and events in various fields, such as offering donations, sponsoring conferences and seminars, supporting culture, heritage, sports, health and the environment, caring for people with special needs, as well as developing and interacting with the local community.

 

Through those humanitarian and community development initiatives, Al Meera aims to translate its commitment to the Qatar National Vision 2030 and its four pillars of social, human, environmental and economic development. Over the years, the company developed a number of remarkable activities that have been met with great acclaim and engagement from all segments of society.

Supporting Local Businesses and National Products

 

As Qatar’s national retailer, Al Meera is committed to supporting local initiatives and national products launched by local SMEs. Leveraging its vast consumer base and in line with its continued support to local entrepreneurs, Al Meera has run large scale campaigns across its network to promote ‘Made in Qatar’ products.

 

Over the years, the company has organised or supported events to support Qatari Small and Medium-sized Enterprises (SMEs) as well as promote national products. In 2019, Al Meera invited local SMEs to showcase their products to the supermarket chain, offering feedback and opportunity for growth and improvement across the industry. Even in times of the lockdown, Al Meera continued its support through online channels, by running an e-raffle campaign in support of local products. 

The company seeks to provide local producers with an ideal platform, through which they can establish and grow their presence in the marketplace and usher in a new wave of opportunities for cooperation and business partnership as a direct contribution to Qatar’s food security program.

Al Meera has been instrumental in championing national products at its branches since the blockade in 2017. The retail giant has been a keen supporter of national products through different campaigns by Meera Rewards and offering shelf and kiosk spaces to local producers and collaborating with MOCI on initiatives to promote national products. Al Meera has since been committed to the development of SME’s in line with the country’s economic diversity goals under the Qatar National Vision (QNV) 2030.

An expansion plan that seeks to serve customers in every neighbourhood

The opening of the new stores are well within the framework of Al Meera’s Corporate Social Responsibility, in terms of providing the highest quality products at affordable prices to the communities in which it operates, as well as keeping pace with Qatar’s urban and population growth.

 

As part of its ambitious expansion strategy to reach all regions of the country and provide its exceptional services to the various segments of society, Al Meera has opened new branches at The Mall, Industrial Area, and ‘MAAR’ stores at Doha Metro stations, as it looks to further development.

 

With agreements and Memorandum of Understanding (MoUs) in place, Al Meera's expansion plans follow a strategy that dovetails with the urbanization plans of the State of Qatar and ensures achieving the growth sought by the company in the future.

 

In 2015 alone, Al Meera opened 10 branches in Muraikh, Azizia, Muaither, Jeryan Njeima, Thakhira, Al Wakra, Al Thumama, Al Wajba and Rawdat Ekdeem, in addition to the Gulf Mall branch. The Company currently operates in over 50 branches, serving different areas across the country and further fulfilling the Company’s vision of becoming consumers’ ‘Favourite Neighbourhood Retailer’.

 

Al Meera seeks to build world-class shopping centres, equipped with cutting-edge technologies and solutions that reflect the innovation and modern standards the retailer is keen on achieving, in addition to what its team already offers in terms of quality services to customers in various regions of the country, embodying Al Meera’s slogan as everyone’s ‘Favourite Neighbourhood Retailer’.

 

Celebrating Ten years of commitment the Community

 

On the occasion of celebrating its tenth year in business in late November 2015, Al Meera presented several community initiatives, including its offer to customers in all of its branches, where they could redeem 10% of the value of their purchases for every QR 500 spent. The clear steps taken by Al Meera throughout the ten years since its founding has reflected, through its efforts and achievements, the Company’s keenness on the interests of its customers and shareholders. Stemming from this direction, Al Meera has and still makes every effort to continue its march of achievements.

 

In Support of the Nation’s Well-being

Stemming from its belief that a healthy mind lies in a healthy body, as well as from its keenness on spreading the culture of sports among the various segments of society by supporting sports activities that carry humanitarian messages, Al Meera has provided its support for many health initiatives in the State.

 

For Al Meera, the Qatar National Sports Day is not only a wonderful opportunity to renew the vigour and vitality of members of the community and a friendly reminder of the important role sports play in their physical mental and emotional health, but a catalyst for developing healthy and active generations that contribute to creating a bright future for the State of Qatar and the achievement of its National Vision for the year 2030.

 

Within the same context, Al Meera has previously organised an effective blood donation campaign and supported the Qatar Organ Donation Center (HIBA) in collaboration with Hamad Medical Corporation. The Company also engaged the community in a health awareness campaigns including “Your Health First” and “Our future lies in our health” launched in partnership with the Ministry of Public Health (MoPH) alongside a Diabetes Awareness Campaign.

 

The campaigns are within Al Meera commitment to the local community and in line with the humanitarian role and social responsibility of the Company, which seeks to extend a helping hand to the those in need of safe blood, as well as in the framework of its partnership and cooperation with national institutions.

 

Leading Charitable Initiatives

 

In line with its responsibility to the wider community, Al Meera frequently engages in opportunities for giving back to the people. In close collaboration with Qatar Charity, the retailer has opened donation points at checkout counters to facilitate contributions at locations close to different residences. The process was especially useful in doating to Lebanon following the unexpected blast in 2020 and was well-received by benefactors in the community.

A Commitment to a Sustainable Future

Sensitive to the needs of a sustainable future, Al Meera is committed to green initiatives under its belt which aim to educate, aware, and instil a culture of environmental responsibility across society.

These have included the installation of plastic recycling machines at select stores, the launch of eco-friendly bags, recycling of paper in collaboration with Elite Paper Recycling Co, and a battery waste collection initiative in collaboration with the Ministry of Municipality and Environment that allows customers to dispose of used batteries; among others.

Al Meera’s ambitious environmental drive, guided by the Qatar National Vision 2030’s four pillars of economic, human, social and environment development, have resulted in great leaps in its green footprint across Qatar.

Deep-rooted National Commitments

 

Qatar National Day

Every year Al Meera participates in the country's National Day activities, which falls on December 18 of each year, with celebrations held in memory of the renaissance of the State to highlight its identity and history, and to honour the men and women who participated in building the country. 

 

Gold Sponsor of "Watani Qatar"

Al Meera’s choice to be the golden sponsor of the “Watani Qatar” book, is considered one of its most prominent achievements. The “Watani Qatar” book embodies Qatar's exemplary renaissance and the status of its welfare and development, thanks to the effort and the unlimited support of the wise leadership of the Emir His Highness Sheikh Tamim bin Hamad Al Thani and, in precedence the Father Emir His Highness Sheikh Hamad bin Khalifa Al Thani. It outlines Qatar’s history, working its way through the country’s development and into its future aspirations under the Qatar National Vision 2030, which is considered the roadmap of Qatar’s future, through balancing the achievements that realize and acknowledge the economic growth and the nations’ human and natural resources. The book also discusses Qatar’s embrace of the 2022 FIFA World Cup and the national efforts made to successfully host this global event.