Making it Its 40th Store Al Meera Opens New Branch in Gulf Mall
May2015
Al Meera Consumer Goods Company (Q.S.C) announced the opening of its newest branch at the Gulf Mall as part of its expansion strategy to serve all areas in Qatar, making it Al Meera’s 40th branch including the five other outlets opened in Oman. Al Meera Branch is constructed according to international standards to provide a convenient shopping experience for the Qatari community.
The opening ceremony was inaugurated by Dr. Saif Said Al Sowaidi Vice Chairman of Al Meera Consumer Goods Company, Dr. Mohammed Nasser Al Qahtani, Deputy CEO of Al Meera Consumer Goods Company, and Mr. Mohamed Al Ali General Manager of Gulf Mall, as well as other numerous Al Meera ,Gulf Mall and media representatives.
When discussing the expansion strategy, Dr. Mohammed Nasser Al Qahtani, Deputy CEO of Al Meera said:
“Opening yet another branch within our expansion plan is in line with the Qatar National Vision 2030 to develop different areas in the state. Al Meera’s continuous growth is driven by our ongoing pursuit of excellence and to remain close to our customers wherever they are. We have a commitment to answer the consumer market’s growing needs by providing world-class services and a unique shopping experience at each of our branches.”
The 1,500 sqm Gulf mall branch offers shoppers a wide variety of food and non-food related items as well as fresh products. The branch includes a butchery, fishery, delicatessen, fruits and vegetables area and bakery; it provides a wide range of FMCG items and household supplies. The supermarket sells its private label line of consumer products called Al Meera and Casino items, in addition to imported goods from Thailand, Turkey, Europe, UK and the USA and many other sources.
Al Meera’s fresh Fruit and Vegetables are specially selected and sourced at the very finest producers both locally and internationally. The imported items are flown in by air on a daily basis to ensure optimum freshness and quality. During transportation, the produce is stored according to the highest possible standards and refrigerated at every stage of the journey.
The new branch ensures to boast state-of-the-art elements, from the high-tech lighting to the storage techniques and technologies. The branch’s world-class shelves highly reflect the company’s keenness to offer the best products display to its customers; good-looking and well-spaced shelves allow customers to shop their items efficiently.
In order to achieve a wider spread that satisfies its customers, Al Meera is inaugurating six other branches this year in Jeryan Nejaima, Thakhira, Al Wakra, Al Thumama, Al Wajba and Rawdat Ekdeem. The aforementioned stores will be opening their doors weeks apart, one after the other.
In addition, Al Meera is currently constructing 14 new shopping centres located in Sailiya North, Bu Sidra, Al Wakra2, Umm Salal, Leabaib 1, Leabaib 2, Rawdat Aba El-Herran, Azghawa, Al Khor, Um Qarn, Rawdat Al Hamama, Jeryan Junaihat, Al Sailiya and Ain Khaled.
Upon completion of the construction works, Al Meera will be ready to open its new branches after obtaining the necessary approvals and licenses from relevant authorities; thus becoming a network of 56 branches spread all over Qatar.
The goal of Al Meera’s expansion is to provide outlets to all consumers wherever they are in Qatar. In parallel, Al Meera continues to rehabilitate its old branches and maintain them to integrate them with the new innovative concept, which is designed by international companies to meet the Qatari market requirements.